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7-Eleven Introduces Low Cal Slurpee: Slurp for Free 5/23

The launch of Slurpee Lite marks the first time in 45 years that 7-Eleven has expanded the Slurpee brand to include a sugar-free option on a national level. Get one free on May 23.

Just in time for summer, 7-Eleven is introducing the Slurpee Lite — and offering a free taster from 11 a.m. to 7 p.m. on May 23.

Flavored by Fanta, the new Slurpee Lite drinks are available exclusively at 7-Eleven stores and only contain 20 calories in 8 ounces.

That's 50 percent fewer calories than an 8 ounce Fanta Wild Cherry Slurpee drink.

According to TIME Moneyland, 7-Eleven has timed the spring giveaway perfectly.

"Marketers want to get the refreshing drinks and snacks into the heads of consumers just as the peak season for seeking refreshing drinks takes place," TIME's Brad Tuttle wrote on Monday. "Summer is also prime season for road trips, impromptu ramblings, and plenty of time hanging around doing next to nothing but trying to stay cool—all of which pair, conveniently enough, with Slurpees."

The following flavors will be available Summer 2012: 

  •         May – Slurpee Lite Fanta Sugar-Free Mango
  •         June – Slurpee Fanta Watermelon Lime
  •         July – Slurpee Lite Fanta Sugar-Free Strawberry Banana and Slurpee                  Fanta Lemon Crème
  •         August –  Slurpee Lite Fanta Sugar-Free Cherry Limeade         

Have you tried the new Slurpee? Will you? Let us know in the comments.

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