Democrat Or Republican? A New Study Says Our Preferred Brands Are Different

Both parties like Coca-Cola, but liberals like football and Starbucks while conservatives like Dunkin' Donuts and baseball.

Seattlepi.com and the San Francisco Chronicle posted an interesting blog today quoting buyology's study of the branding preferences of Democrats and Conservatives.

Some findings: Democrats like the Wii, while Republicans like the Xbox360. Read the full blog post to see if this study is right about you.


Or just read the PDF uploaded with this article for the full 2-page study results.

According to Buyology:

“Both candidates and brands have never fought harder for our affection and our votes,” said Gary Singer, Founding Partner & CEO of Buyology Inc. “It’s never been more important to
understand why people make the choices that they do. Brands can learn a lot by having a deeper understanding of the deep-seated connections that drive our decision-making.”

But what about the fastest growing political group in the nation: independents?

As a bona fide "decline to state" person myself, I skewed to the right on this brand study, eventhough I'm pretty socially liberal. Yet I like baseball, own an Xbox360, prefer Allstate over Progressive insurance (if those are my two choices) and if I had the money I would buy a BMW over a Jeep.

How do you stack up? Tell us in the comments if this study accurately reflects your brand choices and your politicial views?


Laura Calderon June 20, 2012 at 11:17 PM
This is kind of crazy fun article David- thanks. More of the brands I prefer are to the Left- sorry no BMW for me- driving in a Jeep with the doors and top off during a summer day in a beautiful location, wind blowing your hair is beyond appetizing! Having said that, politically I can be all over the place. Republican for anything military- tired of the Democrats taking the military benefits we were promised away! However, I am for some government programs, usually set by the Democrats, that give people a hand up. Sometimes I think closing your eyes and throwing a dart at your voter ballot to pick your candidate could be the way to go.
David Ryan June 21, 2012 at 05:45 PM
But the real question Laura, is do you drink Dunkin' Donuts coffee? I wonder if these people also filtered for what part of the country the respondents were from? A conservative in the Bay Area can't escape Starbucks.
Laura Calderon June 21, 2012 at 07:55 PM
My preference is coffee from Eco Delight, purchased from Fair Trade growers - I think that is even more to the left? Oh and I like that Starbucks donates to the Military troops- so even though the article suggests that is to the left- the military is to the right- but donating is to the left. Here we go again. Hmmm.
Garry Rowe June 23, 2012 at 02:29 AM
Starbucks is worse than Wal-mart in its strategy to put independents out of business. We had 3 independent coffee houses. Now we have none. There are eleven Starbucks in Fairfield/Suisun. Oh yeah, the coffee is not very good. They over-roast the beans for consistancy because they have to buy from so many different growers. They get away with because few people drink their coffee black anymore.


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