Seattlepi.com and the San Francisco Chronicle posted an interesting blog today quoting buyology's study of the branding preferences of Democrats and Conservatives.
Some findings: Democrats like the Wii, while Republicans like the Xbox360. Read the full blog post to see if this study is right about you.
Or just read the PDF uploaded with this article for the full 2-page study results.
According to Buyology:
“Both candidates and brands have never fought harder for our affection and our votes,” said Gary Singer, Founding Partner & CEO of Buyology Inc. “It’s never been more important to
understand why people make the choices that they do. Brands can learn a lot by having a deeper understanding of the deep-seated connections that drive our decision-making.”
But what about the fastest growing political group in the nation: independents?
As a bona fide "decline to state" person myself, I skewed to the right on this brand study, eventhough I'm pretty socially liberal. Yet I like baseball, own an Xbox360, prefer Allstate over Progressive insurance (if those are my two choices) and if I had the money I would buy a BMW over a Jeep.
How do you stack up? Tell us in the comments if this study accurately reflects your brand choices and your politicial views?
