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Davis ACE Owner Encourages Employees to Vote for Mitt Romney in Letter (PHOTOS)

I sat down with Jennifer Anderson Tuesday afternoon to talk about the letter and why she decided to send it.

This letter was sent to employees from Davis ACE Hardware owner Jennifer Anderson and uploaded to Daviswiki Monday night. A pretty passionate conversation bubbled up shortly after. 

"I am joining other business owners around the nation in asking employees to vote for Romney & Ryan," Anderson begins.

You can read the letters on the right, but the text is small. For an easier read, here's page 1 and here's page 2

You can read many comments from community members about Anderson's letter on this DavisWiki page as well as below this article. 

UPDATE: I sat down with Jennifer Anderson Tuesday afternoon to ask her about the letter. Here are some snippets from that conversation: 

Why send the letter?

“I feel a moral obligation to say these are the concerns I have as a business,” she said. "I see a momentous event coming. I’m telling my employees." 

Were you trying to influence employees' votes?

Anderson’s answer is yes.

“I believe I was trying to influence a vote,” she said. "You educate people through information. Is it forced? Do I demand? No.”

“That was not a paycheck stuffer,” she added. “It’s not intimidation. I don’t ask them (about political affiliation) when I interview them.”

What about the fact that Romney has no real chance of winning California? Why encourage the vote if it won't affect the result? 

You have to “stand up for some of your principles,” she said, adding that she regularly brings up politics at management meetings so that employees understand how they’ll affect the business.

She said she has “a building distrust” with President Obama and his administration.

If you discovered the identity of the person who posted the letter, what would you say?

“I’d say I’m glad we have different opinions. Let’s talk about them,” she said. “My management team knows I’m a passionate fiscal conservative. I’m sorry that I didn’t hear directly from that employee.”

She also noted that ACE employees are not under contract. They have a choice to work there or not. 

Many people have said they plan to boycott the store. How do you feel about that?

“Hurt,” she said. “I’m hurt. Their choice to boycott us will not only hurt me as a Republican; it will hurt Democrats who work here, too.”

In conclusion... 

“I’ll be making financial decisions and it could affect how many employees (ACE has) and our healthcare," she said. "I took the time to tell my employees and now I’m getting shot.”

“The bottom line is I really care about our employees.” 

What do you think of the letter and Anderson's responses? Share your thoughts in the comments below. 

Staying Anonymous November 14, 2012 at 11:15 PM
So Stan Davis asserts that making anything mandatory is communistic? Like minimum wage? Taxes for education? Defense? Transportation? Other infrastructure? Or just health care? Go crawl back into your stone age cave, Stan. The anti-government tea baggers lost the election and dragged the GOP down with them.
Steven S November 15, 2012 at 09:14 PM
Many people have said they plan to boycott the store. How do you feel about that? “Hurt,” she said. “I’m hurt. Their choice to boycott us will not only hurt me as a Republican; it will hurt Democrats who work here, too.” --------- Typical Republican entitlement attitude - she has the right to distribute propaganda to her employees, but hard working Americans shouldn't have the right to decide where to spend their money? Obnoxious.
PaigeDavis November 16, 2012 at 05:34 PM
I am shocked to learn about this. Educational would have been a letter stating facts and statistics as to what would happen should Obama/Biden win. Facts on how exactly Obamacare would change healthcare benefits in terms of cost and availability for employees would have been education. I agree that she is entitled to her opinion, yet using her position of authority is coercion. An op-ed to one of the newspapers would have been more appropriate. This is not education.
KW November 16, 2012 at 07:38 PM
The line of BS that reads: "you can't stop supporting a business when you disagree with how they run their business because it will hurt the employees" is really stupid. You can choose to stop supporting any business for any reason. That's what a free market is all about. If she wanted to keep politics out of people's decision-making process regarding her business, she should have left it out of the way she ran her business. I see nothing wrong with informing employees about a very real issue affecting their own employment or benefits and let people factor that into their own voting equations. But that clearly wasn't the case here. She chose to endorse a candidate. And she did so on the basis of something that was not only a sure-thing, but also just one of a myriad of issues facing national politics. Assuming she would cause no offense to others in making so many assumptions all the way down the line was a mistake in the eyes of many patrons for many reasons. We'll see what difference it really makes going forward. But if I were in her position, I'd focus on running my business, which has done quite well under a variety of political administrations, to the best of my ability. People tend to react badly to perceived coercion (even if it is merely misconceived), and you're guaranteed to upset a segment of people by engaging in judgmental politics. The best way to avoid these issues is to strive to respect EVERYONE in your community if you value their business.
Gary Wilson November 17, 2012 at 08:01 AM
“Yes, I did “get the job” through our family, however, I could have destroyed this company with poor management - but I haven’t." Hey Jennifer - check again. Doing something that may alienate something like 70-80% of your target customer base = poor management. The sad thing is that IF ACE ends up laying off employees, shorting full-time employees, or reducing benefits, you will claim it is because Obama won the election, rather than because of your arrogance in pushing your politics on your employees and offending customers who are well aware they can take their hardware dollars elsewhere.

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